The Problem

Traditional e-commerce platforms (Shopify, WooCommerce) are often bloated and hard to customize. The goal was to build a Headless Commerce Engine that separates the frontend experience from the backend logic, allowing for sub-second page loads and complete design freedom.

The Solution

A decoupled architecture where content lives in Sanity.io and payments are handled by Stripe, orchestrated by a Next.js middleware layer.

• Global State ManagementImplemented with Zustand to handle complex cart logic without React Context re-render issues.
• Real-time InventoryWebhooks sync Stripe inventory levels with the frontend instantly.
• Conversion OptimizationOptimized checkout flow reducing friction by 40% compared to standard templates.